Emma Kate & Co.

Beauty. Lifestyle. Personal Growth.

Monday, 10 July 2017

An Ode To Print Magazines

When I was younger, Saturday mornings consisted of the weekly shop. My dad, my sister and I would make our way through the supermarket doors and take a sharp left towards the magazines. I'd peruse the pre-teen section, carefully considering whether I should go for Girl Talk or Go Girl. This decision would be highly influenced by whether Avril Lavigne was on the cover of either. I later progressed to Shout, Bliss and Teen Vogue, before eventually graduating to Elle, Vogue and Glamour. I'd wait impatiently as we walked around the rest of the shop and refused to let my Dad pack away my carefully selected glossy mag. I spend the rest of my Saturday poring over the print, taking quizzes and reading interviews with my favourite members of Girls Aloud. I adored it.

Over ten years later, and I am still completely taken with print magazines. It remains such a treat to settle down on the sofa with a copy of Elle and a cup of tea. It breaks my heart slightly that, thanks to the increase of digital publication, so many magazines are going out of print. InStyle is now only available online and I was forced to say goodbye to my beloved Company mag a number of years ago. The thought of losing magazines all together is an upsetting one. A world without fashion magazines, to me, is a world that's lost a little bit of its magic.

The creativity and craftsmanship that goes into constructing a single issue ensures that the product is something truly enchanting. Whilst bloggers provides us with great content and are #relatable, it's unreasonable to expect them to be able to deliver the same quality content as some of the high-end fashion mags. The photography of such publications is phenomenal. That's not to say that I don't see lots of amazing editorial style photos on blogs, it just means that none have ever taken my breath away in the same way as Tim Walker or Mario Testino. When looking around the Vogue 100 Exhibition, I was stunned by how beautiful the photography was. It stood easily on it's own, without the support of print or binding. It dawned on me that with each purchase of that magazine, I was acquiring a collection of exquisite artwork. Even looking at the same photos online isn't the same. They lack the same immense physical presence of print. It's impressive nature is somehow reduced.

The art of reading a print magazine is also a completely different experience from that of its online counterpart. There’s a slower pace. It’s an experience in itself to be savored. You turn the page blindly unaware of what delight awaits you on the other side. The time taken aside from the rest of the world to take a read is luxurious. During war years, readership of Vogue actually increased as women looked for the opportunity to escape. Nowadays, it acts as a haven away from social media and the constant flow of new information. 

I hope that print magazines are able to find a place in today's digital world. And it needn't be in a pure, eschewing all online media forms kind of way. I think it's possible to have it all. The quick-fire pace of online publication and the meticulous beauty of print magazines contrast each other wonderfully. I hope that more people are able to find a place for both. 

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