Emma Kate & Co.

Beauty. Lifestyle. Personal Growth.

Wednesday, 28 February 2018

Purging My Instagram: Why You Should Click Unfollow

A couple of weeks ago, I did something drastic in the world of blogging. I took to Instagram and deep cleaned my follow list. I said goodbye to all of the accounts that made me feel anything less than great. And boy did it feel good. At first I found it a little hard to get used to and I struggled with the initial guilt. But after a while I got the hang of it and found it strangely liberating. No longer was I tied down to updates from people I'd never really been friends with. My feed wasn't filled with negative Nellies or people with vastly different interests to my own. It was like having a good wardrobe clear out or a shower after a messy night out, only better. If you haven't already had the pleasure, I'd definitely recommend giving it a go. But what compelled me to go on such an unfollow spree in the first place? And what put me off doing it for so long?

The truth is, I'd begun to feel a bit bored of Instagram. It just wasn't fun anymore. Instead, it was a chore. I'd log on and see countless girls posting about things that didn't interest me. I felt forced to like their photos, comment and show encouragement. I pride myself on supporting other women, so unfollowing felt wrong, even though their content no longer resonated with me. This was particularly the case with other smaller bloggers. I know how much hard work goes into creating content and how appreciated that support is. There was nothing wrong with their accounts. Their subject matter just wasn't my cup of tea nowadays. In a lot of cases my interests have changed. My personal style, what I value and what I don't. It wasn't a personal attack on the individual. Our interests just differed so greatly that their content was not longer speaking to me, and nor was it designed to.

Another reason I put this task off for so long was that I was caught up in the numbers. I knew that I'd lose a lot of followers myself, as a result of my spring cleaning session. This moment of realisation was an important one. I'd never thought I'd got any validation from the numbers game, but clearly I did. It forced me to assess why I use Instagram and reprogram my thoughts on it. When I post something, it's because I like it. If other people enjoy it, that's great! But it's not really a necessity for me anymore. If people unfollow me simply because I unfollowed them, that means their interest was in my support rather than my content. And that's not what Instagram is about! It's about sharing and consuming inspiring photos and thoughts. It's not about clambering your way to the top but about documenting and creating.

Since culling my following list, I feel so much more inspired. My approach to social media has completely changed. I enjoy the process of styling, photographing and creating. I let myself be creative and have fun. I let go of what the reception on a post may be like and just do it for me. Clearing my follow list out also left my feed looking a bit empty, which gave me the opportunity to discover a bunch of new people. Now, when I scroll down my feed, I'm no longer bored or uninspired. Instead, I'm overwhelmed with positivity. I see happy photos of loved ones, delicious healthy recipes, beautiful photography and encouraging and loving captions. It no longer feels like a space of disinterest or false validation. Instead, it is a place of motivation and inspiration.

How do you feel about unfollowing people on social media?



  1. I did this with my Twitter feed a little while ago, and unfollowed a lot of inactive accounts and any that I don't really connect with anymore. I also felt quite guilty, but for the most part these people aren't actually active anymore and don't blog! It's nice to spruce things up every now and again. I also LOVE your coat in this picture! xx

    Jessie | allthingsbeautiful-x

    1. Sometimes it's just necessary to have a bit of a change! Thank you so much! I got it over a year ago and am still completely in love with it xoxo


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